Looking for a locally owned and operated kids’ gift and toy boutique, with a focus on quality at a great price?

You’ve come to the right place!

Based in Wigram, Christchurch, SmartyPants is New Zealand’s leading provider of smart stuff for smart kids – including mindful toys, books, gifts, activities and much more for babies, kids, tweens and teens.

Smart Stuff for Smart Kids

Established in 2014, SmartyPants is owned and managed by Sarah – a Kiwi mum to two beautiful children, who inspired her to create a local boutique focusing on smart stuff for smart kids.

The SmartyPants philosophy is guided by quality, mindfulness, affordability and – most importantly – fun! We’re proud to offer New Zealand’s best range of mindful and engaging gifts, toys and activities – designed by leading brands to delight, inspire curiosity and encourage creativity in kids of all ages.

Birthday Gifting Options Galore

Every parent knows the struggle of finding engaging yet affordable gifts for kids when their little ones have a birthday party to attend every other weekend!

We know the cost of frequent birthday gifting for classmates can mount up, so SmartyPants makes shopping for kids’ gifts simple, with a HUGE range of toys, books and activities to choose from in the $10 – $30 price range. Our in-store team is more than happy to help you select the perfect gift, based on gender, age and interest, to make life easier!

FREE Personal Shopping Assistance

Our gifts, books and toys may be geared toward little Kiwis, but SmartyPants is BIG on customer service. Our friendly and personal approach has made us the go-to store for people looking for great customer care – particularly for grandparents, aunts and uncles who may not quite know what they're looking for. We offer personal shopping assistance in-store to help you find the right gift at the right price. If you’re looking for recommendations while shopping online, don’t hesitate to flick us an email or touch base with us via Facebook Messenger so we can help you!

Kids Love Our Pocket Money Zone

Parents and kids alike LOVE the SmartyPants Pocket Money Zone – which features a fantastic selection of unique, quality toys and trinkets for kids to choose from! Everything included is priced under $15 – and our Pocket Money Zone is cleverly laid out by price, so kids can be free to browse without going over budget!

Tons of Fun in Store

Shopping at SmartyPants is tons of fun. Not only does our team test-drive lot of the games on offer – all in the name of research, of course! – we’re also fond of playing games in the shop with our customers so they get to see how cool they are! Shopping in-store with little ones? Our Christchurch boutique offers a large contained play area to keep them entertained while you browse.

Your First Choice for Kids’ Gifts Online and In-Store

At SmartyPants, we’re committed to offering exceptional quality goods at reasonable prices – and you’ll always find something that’s just a little bit different! Our team regularly attends local and international trade shows to ensure our products are on trend, while discovering and sourcing exciting treasures that are unlikely to be found elsewhere in New Zealand.

We look forward to seeing you in store, or assisting you online!
Sarah and the team at SmartyPants